Pipedrive iFrame Form Submission Tracking with GTM (Google Ads & GA4)

Introduction

Pipedrive forms are often embedded on websites as iframe forms. Since iframe forms do not trigger normal form submission events, a listener script is required to capture the submission event. Using Google Tag Manager, we can listen to the iframe submission event and send the conversion data to Google Ads and GA4.

✔ This setup allows you to track:

Prerequisites

Before starting, make sure you have:

Step-by-Step Implementation

Step 1: Confirm Pipedrive Form is an iFrame

Open the page where the Pipedrive form is embedded.

Right click the form and select **View Frame Source**.

Verify the form source domain shows: `webform.pipedrive.com`

Step 2: Verify Google Tag Manager Installation

Open **Google Tag Manager**.

Click **Preview Mode**.

Enter the website URL and connect.

If the preview connects successfully, **Google Tag Manager is working correctly**.

Step 3: Add Pipedrive Listener Code

Create a **Custom HTML Tag** in Google Tag Manager.

Add the listener code that listens for the **Pipedrive iframe form submission**.

Listener origin: `webform.pipedrive.com`

Step 4: Submit the Form

Fill the **Pipedrive form** using test data and submit it.

Step 5: Verify Data Layer Event

Open **GTM Preview Mode** and check the events.

You should see the event: `pipedrive form submission`

Step 6: Create Custom Event Trigger

Open **GTM → Create a new trigger**.

Save the trigger.

Step 7: Create Conversion Action in Google Ads

Open **Google Ads → Create a new conversion action**.

Copy the following:

Step 8: Create Google Ads Conversion Tag

Open **GTM → Create a new tag**.

Add:

Trigger: **pipedrive lead**

Save the tag.

Step 9: Create Google Tag

Create a new tag.

Add the **Conversion ID**.

Trigger: **All Pages**

Save the tag.

Step 10: Create Conversion Linker Tag

Create a new tag.

Trigger: **All Pages**

Save the tag.

Step 11: Disable Enhanced Conversions

Pipedrive iframe forms do **not send user data** such as email or phone number.

Disable **Enhanced Conversions** in the conversion tag.

Step 12: Test Conversion Tracking

Open **GTM Preview Mode** again.

Submit the form using **test data**.

Confirm:

Final Publish Step

Publish the GTM container.

✔ Pipedrive iframe form submission tracking is now active.

Professional Conclusion

✔ After implementing this setup you can track:

This setup allows advertisers to measure leads generated from Pipedrive forms and optimize campaigns using accurate conversion tracking.